Disclaimer: I’m kind of pissed off. I warned you.
Google+ has been available for 2 weeks and I’m already sick of it. I’m sick of everyone talking about how it’s going to be THE NEXT BIG THING or how it’s a FACEBOOK KILLER and all these other outlandish statements that are impossible to know or prove at this point. It’s one thing to be the first to experiment with and write about a new tool so that people know what it is, how to sign up and configure your account, etc. It’s another to actually test something extensively, then form an opinion on the product/tool/service and offer it to the public, not as an authority, but as a learner. And it’s quite another thing entirely to make these wild proclamations based on little to no evidence. Unless you’re some sort of fortune teller who can predict the future. Then say whatever you want, but I’ll probably still think you’re definitely insane.
But I digress. I keep waiting for someone to offer me the insight on what value Google+ (or any other new product) is going to provide to ME, since I haven’t found the value there yet myself. Better yet, I’d like someone to enlighten the average media consumer, internet user, or business owner, because most people I talk to have no idea what to do with it, and even after I explain it them, they always respond with “…so?” I realize that different media sources have different audiences, and that maybe certain people only ever read certain blogs, but I’ve literally read at least 42 articles that all say the same thing in different words. There are 2 or 3 that I can think of that have added any real value to the conversation, and two of them are from clients of mine, so I’m probably biased, but still. I know there is value, I’m not saying there isn’t, but it’s all very convoluted right now, and I wish everyone would stop claiming to be experts when they’re not. Why do we do this?
If I could draw or use Photoshop, I’d make a flowchart. But I’m not that artistically inclined, so here is my take on how the internet works, in words:
1. Something cool is invented/released (video, tool, photo, site, etc.)
i.e. “SPOTIFY IS THE BEST THING EVER I CAN’T BELIEVE IT MY LIFE IS ABOUT TO BECOME SO MUCH MORE AMAZING IN EVERY SINGLE WAY OMG RAINBOWS AND UNICORNS FOREVER!”
2. Someone cool and popular shares it (Twitter, Facebook, Google+, blog, etc.)
i.e. “Guys, check it out, Spotify is so cool! You can listen to music AND share with your friends all in one place! <link>”
3. Someone who follows said cool person re-shares on every network they are a member of so that other people think that they are the cool person who found said cool thing in the first place. Credit is sometimes given.
i.e. “Weeee get your Spotify invite here! Thanks @coolperson for sharing! <link>”
4. Semi-cool person’s followers, plus everyone else who follows original cool person ALSO share said cool thing, adding their commentary as well.
i.e. “I don’t understand the point of this Spotify shit. Any one single thing that I’ve done in my life is infinitely better than anything this British music service could ever even fathom doing.”
5. Semi-cool people, semi-cool people’s followers, and all of their mothers, brothers, and cats write longer (hopefully more thoughtful) commentary on their blogs, Facebook pages, Google+ accounts, etc., despite the fact that everyone else they know and follow are all writing THE EXACT SAME THING.
i.e. “Spotify is a new music service that is finally available in the U.S. Spotify is only available by invitation, so if you didn’t already get yours, well, you’re shit out of luck.”
6. Jess gets annoyed, angry even, because she is also following all the people who follow each other and all share the same thoughts, which at some point are not their own thoughts, but rather a regurgitation of everyone else’s thoughts.
i.e. (inside Jess’s head) IF YOU DON’T WANT TO USE SPOTIFY, STOP TALKING SHIT ABOUT IT AND STOP TAKING INVITATIONS AWAY FROM PEOPLE WHO ACTUALLY WANT TO USE IT.
This was a really bad example. I kind of just wanted to talk about Spotify, especially since it was just released today, so I’m probably just as bad as everyone else, but not really because I’m not telling you what to do with your Spotify invitation when you get one. You’re smart. You can form your own opinions, right?
Wrong.
So many people are lemmings to the internet. They take whatever their perceived authority says and not only believe it, but also share it and talk about it blindly, without putting any thought into what they are thinking or saying. I’ll be interested to see how many people are going to write about how great/terrible it is, and what they think this means for the future of music. Can we just… not? Or can we ask just a few people to write about? Preferably people who have some sort of experience with digital music and technology? Then, wouldn’t step 5 of this horrible process be what the “comments” section is for? So, if your opinion differs from that of the author, you can offer it there, rather than always writing a full article or blog post about it and making me believe that you’re actually contributing something useful to the conversation.There has to be a better system here. Can’t we pay more attention to what’s going on, offer insightful and educated feedback, and stop contributing more noise to the echo chamber?
Don’t get me wrong. I realize some thoughts and opinions deserve an entire blog post dedicated to them, and I also realize that a lot of people (including me) have a lot to say, and that I don’t have to read everything that everyone says. Just like you don’t have to read this. The frustrating thing for me is when all the large and supposedly credible news sources and bloggers start talking about the same thing as if no one else is talking about it, effectively brainwashing their lemmings. It’s like everyone has blinders on and they all have this LA LA LA I HEARD ABOUT THIS BEFORE YOU SO I’M BETTER THAN YOU syndrome. Does it pay to get your post up before the next blogger does? Probably, but then can the rest of us do our research and say something ELSE?
I’ve become frustrated and even jaded (understatement) with all the noise surrounding social media and technology, and I’m trying to figure out if being an early adopter is a blessing or a curse. Am I being too idealistic? Is ignorance bliss?
